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Titel
Delaying product introduction : a dynamic analysis with endogenous time horizon / Serhat Gezer
VerfasserGezer, Serhat
ErschienenBielefeld, Germany : Universität Bielefeld, Faculty of Business Administration and Economics, February 2018
Ausgabe
Elektronische Ressource
Umfang1 Online-Ressource (34 Seiten) : Diagramme
SerieWorking papers in economics and management ; No. 04-2018
URNurn:nbn:de:hbz:6:2-129548 
DOI10.4119/unibi/2917390 
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Delaying product introduction [0.63 mb]
Zusammenfassung

We consider a capital accumulating incumbent firm which produces an established product and has the option to introduce an improved substitute product to the market by incurring adoption costs. We find that depending on the initial capacities on the established market and the value of adoption costs, three scenarios are possible, namely introducing immediately, later or abstaining from product introduction. In case of delay of product introduction, the incumbent reduces capacities for the established product before the new product is introduced. We encounter Skiba points where the incumbent is indifferent between two of the three scenarios and use a bifurcation analysis in order to characterize the transition towards different steady states.

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